The problem, causes and solution

Food is wasted throughout the supply chain, supermarket's aesthetic standards mean that in the U.K, over 40% of vegetables are discarded before leaving the farm

There are strict food labelling laws that mean perfectly healthy edible food is being mindlessly binned at every stage of the distribution chain

Food waste is a symptom of a much bigger problem that can only be addressed by re-evaluating our food production and distribution system

WRAP estimate that food distribution and retail generates 4.3 million tonnes of food waste each year in the UK, whilst simultaneously over 900,000 people were regularly using food banks in 2014

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